Digital marketing Fast Start

STEP 1: INTRO TO DIGITAL MARKETING 💻

What is digital marketing?

Digital marketing is the use of online platforms to promote and sell products, services, or offers. This includes content, strategy, automation, sales funnels, email, affiliate links, personal branding, and more. The goal is to reach, connect with, and influence your target audience.

If you’ve ever shared a link, recommended a product, or posted something that made someone click, buy, or follow — you’ve already done digital marketing!

What are the benefits of starting digital marketing?

• One of the most accessible, low-risk, high-reward business models out there — and anyone can start.

• You don’t need to clock in or trade time your time for money

• You can work from anywhere in the world with WiFi

• Once your systems are set up, they can run for you 24/7

• You make 100% profit on your own digital products

• Most of your business can be automated

• Your content has the potential to reach millions of new people daily and go viral organically

• You get full creative control to build your brand how you want

• There’s no cap on how much you can earn

STEP 2: DOWNLOAD THESE APPS/Create Accounts 📲

STEP 3: CHOOSE YOUR PATHWAY💡

Pick one way to monetize to start:

1. Digital Products 📩

Digital products are downloadable, virtual items you sell online like:

• Ebooks

• Templates

• Guides

• Courses

• Planners

• Checklists

• You create it once, and sell it over and over again.

You can sell done-for-you digital products or you can create your own.

Done-for-you:

MRR ⟶ when you purchase the product you gain the rights to resell it and keep 100% profit

• Cannot modify, rename or rebrand the product

• Cannot change the price of the product

• PLR ⟶ when you purchase the product you gain the rights to resell it as your own and keep 100% profit

• Free to modify, rename, rebrand, resell the product

• Can sell it for any price you want (within reason of course)

• Benefits:

• Learn AND earn at the same time → the product itself is valuable and teaches you something

• No need to create your own product

• Usually MRR courses come with marketing materials

• High-ticket commissions

• Amazing ROI

• Great stepping stone into digital product sales

• How do you make money with digital products?

• You sell them directly using landing page/sales funnel tools like StanStore

• Content drives traffic to your product

• People buy them from your link → they instantly download → you get paid

• You can make money while you sleep — it's passive once set up

2. Affiliate Marketing 🔗

Affiliate marketing is when you (the affiliate) promote other peoples products/services and make a commission from each sale you generate. The sales are tracked via your own special link, and when another person purchases through it, you get paid!

You are not responsible for holding any product or inventory, don’t need to worry about payment processors, or any customer service. You are simply the middle man.

3. Network Marketing 👥

If you’re here you may know a thing or two about NWM

Direct-to-consumer sales model where individuals sell products directly to people and earn commissions from their sales and the sales of their recruited team members.

The core difference between NWM and digital marketing: DM focuses on online advertising and broad audience reach, whereas network marketing emphasizes personal, person-to-person sales and building a sales team

• No product creation

• Built-in systems & mentorship

• Recurring income & passive growth potential

• Build it all from your phone using social media + word of mouth/networking

• No need for inauthentic cold DM’s...top earners today use funnels, automation, digital offers, and personal branding to build their NWM business

• 4. Freelance Services ✍️

You can turn your skills into an income by selling them as a service — whether that’s content creation, social media management, copywriting, editing, graphic design, web design, and so much more.

If you know how to do something others need, you can turn it into a service.

Can use platforms like Fiverr or Upwork, or find clients through social media

• Low start-up, no product needed (you are the product)

• Need to build a portfolio

• Perfect if you like working 1:1 with people

• Can grow into an agency or service-based business

STEP 4: CHOOSE YOUR NICHE AND DEFINE YOUR TARGET AUDIENCE 🌐

Every product falls into a larger niche. Think of these as the “big four” categories most online businesses live in:

• Wealth → money, investing, business, digital marketing

• Health → fitness, nutrition, wellness

• Beauty → skincare, makeup, confidence

• Lifestyle → parenting, travel, productivity, relationships, self-development

Narrow down inside one of these categories and choose one that resonates with YOU the most.

Because…

• People can tell if you’re not passionate

• If you’re not even sold, no one else will be

• You must believe in what you’re promoting

• Be a product of the product (use it and experience it)

• Have conviction when speaking about your product

• You need to love it enough to create content about it consistently

• When you're excited about what you offer, content becomes easier, more natural, and more magnetic.

Your niche is the specific area you focus on (wealth, health, lifestyle, etc) but it’s also the specific group of people you help, the problem you help them solve, and how you help them solve it. It’s not enough to just say “I want to help people make money online” — you need to narrow it down so your message actually connects with the right people.

Think of it like this:

• Broad niche → “Help people make money online.”

• Who you want to help → “Help working moms make money online.”

• What you want to help them do → “Help working moms stop living paycheck-to-paycheck.”

• Final defined niche → “Helping working moms escape living paycheck-to-paycheck by monetizing their social media with digital products.”

  We went from “Helping people make money online.” → “Helping working moms escape living paycheck-to-paycheck by monetizing their social media with digital products.”

See the difference? The more specific you get, the stronger and clearer your message becomes.

Once you’ve chosen your niche, you need to fine tune your target audience — the exact people you want to help.

Ask yourself:

• What’s their gender?

• How old are they?

• Where do they live?

• What do they do?

• What are their hobbies?

• What are their goals?

• What do they need from you?

• How could they feel seen or heard?

• What are their pain points?

When you know your people, you can speak directly to them with content that makes them feel seen and understood. That’s how you build instant trust and connection.

STEP 5: CREATE A FREEBIE/LEAD MAGNET 📚

Freebies aren’t just a way to grow your email list—they’re how you earn your audience’s trust before they ever give you a dime.

• People buy when they trust.

• The trust required = directly proportional to the price.

• $0 freebie → low risk, low trust required

If they don’t trust you enough for a freebie, they won’t trust you enough for a sale. 

Why free value leads to more sales:

It proves you can help before asking for anything in return
It creates the “if this is free, imagine the paid offer” moment
It builds micro-commitment—if they download once, they’ll buy later

And when someone downloads your freebie and gets a quick win? They’re no longer a stranger, they’re a warm lead.

When you give away a free checklist, swipe file, or starter guide—and that person takes action and sees even one small win—they instantly see you as someone who delivers. That trust then transfers into your paid offers.

What should your freebie be?

Now that you understand how powerful freebies are, it’s time to actually create one—and fast. You don’t need to know how to create fancy Canva designs. You don’t need to write an entire ebook. You just need to deliver value simply and clearly.

Simpler = Better. People don’t want pretty. They want clarity.

Your goal: Create something they can consume and use in 10 minutes or less—and get a result.

Pick ONE problem to solve

Your freebie is not about showing off how much you know. It’s about:

• Solving one specific problem

• Delivering a small win fast

• Positioning your low-ticket product as the next natural step

Think about what you already know how to do that others struggle with.

Get clear on the format

Before you even write your first word, get clear on your niche and audience.

Ask yourself:

• What problem do I solve?

• Who am I helping?

• What are they struggling with?

How do I want to help them solve it?

• With a guide or ebook full of tips?

• A checklist?

• A daily planner?

• A swipe file or script?

• A step-by-step quick-start framework?

Types of freebies that work:

• Checklists (“5 Steps to Batch Reels in 30 Minutes”)

• Swipe Files (“10 Plug-and-Play Hooks for Growth”)

• Templates (Canva templates, DM scripts, planners)

• Starter Guides (“Beginner’s Guide to Selling Digital Products”)

• Journals, budget planners, printable tools

Not sure what type to choose? Ask yourself:

• Do I want to educate? → Create a guide or ebook

• Do I want to make their life easier? → Create a template or planner

• Do I want to inspire? → Create a workbook or journal

Still stuck? Use this brainstorming framework:

Write down the following:

What skills do I have?
What do I do in my job or business?
What are my hobbies or passions?
What’s something I’ve mastered? (An app? A strategy?)
What are people always asking me for help with?
What do I do that feels easy but others find hard?

You don’t need to be the biggest expert. You just need to be one step ahead of the person you’re helping.

STEP 6: CREATE YOUR ONLINE STORE/LANDING PAGE WITH STANSTORE 🛒

🔗 Try StanStore FREE for 14 days using this exclusive link:

What is StanStore?

StanStore is an all-in-one digital storefront built specifically for creators. Think of it as a supercharged link-in-bio tool that not only showcases your offers but lets people buy from you directly, download your free guides, join your email list, and even get automated DMs—without ever leaving Instagram.

Why every creator should use Stanstore to sell digital products?

Here’s the truth: No matter how good your content is, people need somewhere to BUY from you. This goes for selling ANYTHING online!

If you don't have somewhere for people to go to purchase your products or services smoothly and seamlessly you will:

• Lose out on sales from people who want to buy now

• Burn out replying to messages manually

• Look less professional

A landing page/storefront solves all that. It gives you:

• A place to showcase everything you offer all in one place

• 24/7 sales machine (people can buy while you sleep)

• A frictionless experience = more conversions

Think of StanStore as your digital salesperson. It:

• Hosts your freebies

• Handles all fulfillment

• Promotes your paid products

• Automates your customer journey

How to use StanStore to sell freebies, digital products and promote affiliate links on autopilot

1. Freebies & Lead Magnets

It is VERY important to upload your free digital product under digital product and NOT the lead magnet section. The reason for this is that with the digital product button, you get a unique URL for your digital product, which makes it way more sharable in general. If you choose the lead magnet option, you cannot have a URL for your product.

As well, you need to have a URL to your product when setting up Auto DM's. So if you upload it as a lead magnet, you will not get a URL and you won't be able to automate sending out your freebie.

Step-by-step

1. Create your freebie

2. Go to add product and choose digital product

3. On the thumbnail tab, make sure to use the call out instead of button option

4. Add a thumbnail, title, short description and button title

5. On the checkout tab, write your product title and an in depth description of your product (what it is, what it teaches, who it's for, etc)

6. Set your price (always set to $0 for freebies)

7. Make sure to keep name and email collected

8. Upload your digital product as a PDF

9. In the options tab, you can customize the confirmation email if you wish. DO NOT delete the customer name and product file

2. Paid Digital Products

How to add one:

1. Create your product or purchase a done-for-you product

2. Connect Stripe or PayPal in settings

3. Go to add product and choose digital product

4. On the thumbnail tab, make sure to use the call out instead of button option

5. Add a thumbnail, title, short description and button title

6. On the checkout tab, write your product title and an in depth description of your product (what it is, what it teaches, who it's for, etc)

7. Set your price (tip: products ending in 7 sell better. Think $7, $17, $27, $47 or $97, $197, $497)

8. Make sure to keep name and email collected

9. Upload your digital product as a PDF

10. In the options tab, you can customize the confirmation email if you wish. DO NOT delete the customer name and product file

Now you have an automated, mobile-friendly checkout in minutes.

3. Affiliate Links

Promoting other people’s products? Use StanStore to organize them all.

Steps:

1. Click add product then choose “URL/Media”

2. Make sure to choose the Callout button. Paste your affiliate link.

3. Customize the thumbnail, title, subtitle and button text

4. Track clicks from your dashboard.

🔗 Need more help? You can find lots of articles and tutorials here:

STEP 7: PLUG INTO JULIA’S WEEKLY LIVE DIGITAL MARKETING SESSIONS ON IQONIC 🎥

By plugging in, you’ll learn how to:

• Understand digital marketing and the different pathways you can use to monetize.

• Discover your niche, craft your message, and define your target audience so you know exactly who you’re speaking to.

• Build a personal brand identity with clear colors, fonts, and visuals that stand out.

• Optimize your Instagram profile (bio, highlights, username, SEO) so it attracts and converts.

• Tell your story in a way that builds trust, authority, and community.

• Boost organic reach by learning how the algorithm works and how to “hack” it.

• Master content creation: hooks, captions, filming, editing, and confidence on camera.

• Plan and batch your content so you’re consistent without burning out.

• Create freebies and digital products that actually sell.

• Set up funnels, landing pages, and automation tools like auto-DMs, email, and content schedulers.

• Learn how to pre-launch and position your offers so they convert.

Future deep-dives:

• Advanced Sales Psychology & Selling Systems
  Story-selling frameworks, trust-building, buyer psychology, emotional drivers, urgency, and selling through stories & DMs without sounding salesy.
  

• Advanced AI & Backend Automation
  Build backend automations, create your own AI clone, custom GPTs for content/lead gen/product building, run ~80% of your business with fewer tools, and use AI for ideation, branding, repurposing, and UGC.
  

• Monetization Expansion
  Go beyond your first product: full product suite + upsells, high- vs low-ticket structures, affiliate strategy and passive stacking, attraction marketing, service offers, and a high-converting sales ecosystem.
  

• Scaling Systems & Multi-Platform Growth
  Evergreen funnels, long-term positioning, advanced repurposing, plus YouTube, Pinterest, Facebook groups, TikTok lead gen, Amazon affiliates/storefronts.
  

These lives are your bridge from “set up” to scalable monetization — learn the skills, implement in real time, and keep leveling up as we move into advanced systems and multi-platform growth.

STEP 8: JOIN THE SOCIAL SELLERS SOCIETY COMMUNITY ✨

Learning digital marketing is powerful, but doing it with a community makes it so much easier. That’s why I created the Social Sellers Society a community where we:

• Talk about all things digital marketing.

• Share wins and celebrate progress together.

• Drop value, tips, and tricks.

• Ask questions and get quick answers when you’re stuck.

• Connect with people on the same path as you.

• Get ongoing support

• This is your space to learn, grow, and network with other future digital marketers who are walking the same journey as you.

🔗 Click HERE to join the Social Sellers Society community✨